Audience Development & Arts Marketing links

Cultivate
Cultivate works collaboratively with the East Midlands cultural sector, leading in exemplary business practice, the development of management skills and the building of audiences.

Taking Part in the arts
Arts Council England site which provides information and guidance on how to be more community and customer focussed.

Arts Council: audience insight
Website about audience segmentation and how you might be able to use it to support your work. Segmentation provides new insight into how and why different kinds of people engage with the arts in England today. It can also be used as a source of insight and ideas for building new audiences for the arts.